Antoine Tavaglione (aka TAVA) is a Montreal-based painter, muralist and illustrator. Not one to shy away from the spotlight, he has made waves with his controversial mix of Pop Art, political banter and high fashion. TAVA takes an omnivorous approach to both low and high culture, interacting with its symbols and cult figures through his tongue-in-cheek style and signature ‘dripping’ visual effect. Navigating between the artistic and commercial worlds, he places himself in the posterity of artists who have recognized and incorporated mercantile principles into their artistic practices.
TAVA first became known for his trademark illustration the "Screaming Heart". Charged with multiple meanings, his screaming heart not only refers to heartache, but also to the emotions that are suppressed, digested and repressed. Through the staging of this figures, TAVA aims to exteriorize these paralyzing emotions by juxtaposing them with the many humorous and political references that characterize his work.
TAVA has exhibited his work in New York, Miami, Toronto, Sao Paulo, Dubaï, and Barcelona, to name a few. After acquiring his Bachelor's degree in visual arts at Concordia University, he debuted his artistic career as an art director. He has collaborated with numerous companies such as Adidas, Nike, Vans, Toms and Ford, and applied his own signature to products and commercial spaces.